Why is Indoor Advertising so Effective?
Traditional forms of advertising, such as television commercials, magazine ads, and internet have become less effective. It’s easy for consumers to mute, walk away, click away, fast-forward, or ignore such efforts. Also, traditional advertisements tend to get lost in a sea of other ads making it incredibly difficult for them to make an effective advertising campaign.
However, there is one type of advertisement capable of reaching consumers when they are undistracted and receptive to receiving messages — indoor billboards.
Indoor billboards, have many advantages over traditional approaches: