Top 10 Reasons to Use Restroom Advertising


1. People Like it

Several studies have shown that the majority of people have favorable opinions about restroom advertising. The signs are usually colorful and entertaining, and most people have nothing else to occupy their minds during this otherwise boring situation.

2. Captive Audience

The appeal of a captive audience is what drives most business owners to restroom advertising. There are few, if any, other places that allow you to deliver your message with so little distractions. Consumers will spend several minutes with your advertisement. This may not seem like a big deal until you consider most people only take three to five seconds to glance at traditional print ads.

3. Better Recall

Because people spend so much undistracted time with your ad, they are able to recall your message for 60% to 78% longer than other types of advertisements.

4. Simple Way to Target Specific Demographics

Whether you want to focus your campaign on a specific gender, ethnicity, income level, age, or interest, indoor advertising offers a simple solution. Just target venues where your audience frequents, and then place your ads in either the men’s or women’s restroom (or both).

5. Corner a new Segment of the Market

Since it is an “out of the home” form of advertising, you have the possibility to reach active consumers who may miss ordinary ads. This can attract whole new groups of people to your business.

6. Inexpensive

Restroom ads are a low-cost form of advertising. Not only are they less expensive than many traditional forms of marketing, but because they work more efficiently, you get a better return on your investment.

7. Attracts Consumers with High Disposable Income

By placing your ads in venues where people are already spending money (restaurants, bars, theaters, arenas, etc.), you know you are reaching consumers with disposable income. By targeting this group, you have greater potential to make sales.

8. Better Brand Recognition

Because it is so cost-effective, you can place your ads in multiple locations and have the potential to reach many more customers. As people continually spend undistracted time with your advertisements, they will begin to recognize your brand and understand your message. The more they know you, the likelier they are to choose your product or service.

9. It’s Easy

Attracting customers shouldn’t be a difficult process, and it doesn’t get more straightforward than restroom advertising.

10. It Works

The restroom advertising formula is simple: connect a target audience with your ad in an uncluttered location, and watch your sales increase dramatically. Although it is simple, repeated studies have shown this method to work. There is just no other way to get such undivided attention to your brand.

 

Convinced that restroom advertising is right for you? Give Rocket Dog Media a call and a talented advertising expert will discuss all the possibilities for your business.

  • http://rajeevkumarsinghblog.blogspot.com/ Rajeev

    Very Good, to the point reason are give here for the restroom advertising. I hope people will read it and understand their benefits from restroom advertising. All must give a try with restroom advertisingn Rocket Dog Media once. It will be very useful indeed!

  • Anonymous

    The latesat modern trend is restroom advertising. It is less expensive but creates more clear impression. It has low cost technique and it is hastle free. It is easy and more functional.Captive audiance is much more than it is for normal advertizing. Very clear illustration and useful information

  • http://www.facebook.com/people/Opa-Trading/100002914920404 Opa Trading

    Nice point of views. I am convinced and will contact with rocket dog media if I need advertising. I think it will work much better than other advertisement strategies as Its very easy and I can attract my target consumers.

  • Lilia

    yes this reason really makes sense. I agree that this could be the best way to reach out people and to target more audience. This may be one of the reason why adviser settle to this kind of ad for it’s proven effective.

  • Batencila Annabelle

    I think this will really work because you have nothing to look at when you are inside the room but to stare at the ads to ease the boredom waiting for the long line. It will also be more practical because it saves you money.

  • http://twitter.com/bashabasha22 bashabasha

    Nice!very interesting. I didn’t know such this things. I’m still lack of this knowledge .I’m sure everything will go the way we wanted without spending much money.if the website owner use restroom advertising.Glad to know this one.

  • Szeto Ching

    What an interesting idea! After all, everybody needs to go to the bathroom. And you will spend some time there and you will notice the advertisement in the bathroom. So you shall learn more information from the advertisement and this is why this method really works.

  • http://www.facebook.com/people/Ann-Co/1649760179 Ann Co

    this article is very informative,well i guess nowadays,we just have to think the best location where we gonna have to put our advertisements so that many people can see it.your idea is just so great!

  • http://www.fitandfashionmom.com/ chrisair

    Yup I am convince that this is effective advertising. The consumer are usually focused on it while doing their thing thing on the restroom. It is also entertaining and and usually it can be read well by consumer assuming that there is nothing to do other than looking straight through it.

  • Emdjay Macapil

    I have seen one in a shopping mall, well I guess bathroom advertising is better rather than putting them elsewhere, people get the chance to read those advertisements, and for the advertisers its a very low cost technique and i think its hassle free. and will surely capture the audience eyes.

  • Anonymous

    This is new way of capturing attention. Today the audience and viewers find rustic taste in the classical way of advertizing. By placing the ads in multiple locations one can attract mosre customers. This article is very much consistent.

  • Manroks23

    This is a great way of advertising, and one of the cost effective way of publishing our ads and making people aware of it, I believe every one of us uses the restroom and had to use, and advertising banner or ads will be noticed by everyone who uses the restroom…..

  • Rhozart

    Wow this makes so much sense .It was well thought out and i am now thinking that I am going to try this form of advertisement as well.I acnt imagine how more people arent using this form of advertisement

  • Kat Meyritz

    Thats such a good idea, I had not really considered it before. But I suppose when you think about it you have a captive audience in this particular situation. The low cost aspect is also extremely appealing – some great tips here.

  • http://pulse.yahoo.com/_TKMNZBLC3KVXLWCBOSKOJ6O6YA LittleMissy Ocha

    Aha, it is very simple and useful. It’s what we really need in advertising, people spend most their time in pc and internet so it’s more effective and eye catching. All we need from advertising is to be known and get more consumers, and this is a smart way to place your ads in multiple locations.

  • Zxhappyzx

    Wow.Those who think of ways to advertise by using restrooms are so clever.Because advertising by using restrooms has 10 advantages.It’s simple,cost-effective,attracting so many people and it does work.Those who want to advertise effectively should learn from them.

  • Misbakhul Munir

    wowo, it is very god idea, using restroom fo adversiting, it is the first i know this tips. thank you so much

  • http://zuniscrollingsigns.com/categories/outdoor-scrolling-signs Outdoor advertising signs

    Restroom advertisements are a type of indoor advertising signs, which are very creative, dynamic and eye catchy.

  • http://www.sparklogix.com/ Richard Morrison

    Great comment! Thank you!